Web Design Articles
articles indexAdToll Web Advertising
28 July 07
AdToll is a new advertising system launched in June 2007 that offers an alternative to services like Google AdSense and YPN.
AdToll provides a link between publishers who want to sell ads on their web sites, and advertisers who want to buy ads.
Signing up is quite straightforward, and once approved, you can start showing ads and making money quickly. At first, the ads will be mainly RON (run-of-network ads) and links to AdToll, but eventually advertisers will come to book adspace on your site.
You can set a rate, decide what types of ads you want to allow, and choose to approve particular advertisers. A Rate Card, which you can include on your site, shows potential advertisers a summary of information about your web site. It does include the often controversial Alexa rank, but there is plenty of other more useful information such as average weekly views per ad, estimated number of clicks and click-through rates.
Publishers also get detailed statistics when they log in to their accounts, such as how many advertising bookings have been made. You can create various AdGroup layouts on the same site and choose Text Ads and various sizes of banner ads, and the number of advertising slots that can be booked which are then rotated through on the site.
There are also detailed earnings reports, and you can choose to be paid by PayPal, cheque or bank transfer. Adtoll claims publishers who use their service will make more than any other ad network, as AdToll takes 25% of the ad income whereas other networks take, on average, more than 50%. AdToll also provides one-on-one assistance and advice to help publishers.
It's still early days for AdToll but a lot of work has clearly gone into providing a solid, user-friendly experience, and the emphasis on good customer service is likely to appeal to many publishers frustrated with the rather more impersonal likes of Google AdSense.
AdToll is off to a promising start, though it may be a while before enough advertisers have signed up to convince most publishers to move away from other, larger advertising networks.
AdToll is certainly worth trying if you're a publisher or advertiser looking for a new advertising system, and some of the larger ad networks could certainly benefit from some of AdToll's philosophies.
